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Cotton Producers' Use of Selected Marketing Strategies
Cotton Producers Selected Marketing Strategies
2008/12/15
Few cotton (Gossypium hirsutum L.) producers use futures and options to price their crop despite significant efforts to educate farmers about risk management tools. The purpose of this study is (i) to...
Cooperation tendencies and alternative milk marketing channels of dairy producers in Turkey: A case of Menemen
milk production milk marketing cooperative organization
2014/3/10
The aims of this study are to determine the cooperation of milk producers and to analyze the milk marketing structure in Menemen-Izmir, West Turkey. According to the results of this study, 70% of the ...
Application of communication channels by marketing addressing of customers in gastronomy
communication policy gastronomy information channel
2014/3/10
Social and habitual changes of guests and a more difficult competitive situation are forcing the gastronomy industry to change. As one necessary reaction, restaurant operators need to apply a more spe...
Management Accounting in Marketing – in Search for Strategic Fit
Marketing Processes Management Control Systems Strate gic Management
2010/10/20
The paper is based on empirical field study jointly conducted by the authors. According to the identified management information needs they suggest a prototype accounting model for management control ...
Fuzzy expert marketing-mix model
marketing-mix fuzzy-decision-making system stochastic variables subjective variables fuzzy expert system
2014/3/20
A marketing-mix setting model is presented. The all four P’s are integrated and identified. The model makes strong utilization of relevant experts’ knowledge and expertise through a fuzzy-decision-mak...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2010/12/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...