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Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
advertising capital and product markets capital structure cost of capital
2011/9/12
To analyze the prospect of a firm's advertising decision affecting shareholder wealth, this article investigates the relationship between a firm's advertising expenditure and the market-imposed weight...
Interest prohibition and financial product innovation
interest prohibition Islamic finance authority-based argument electronic money
2011/7/22
Abstract: We give a rough sketch of the Judaic, Greek, Islamic and Christian positions in the matter of interest prohibition during the last few millennia and discuss the way in which interest prohibi...
Preliminaries to an investigation of reduced product set finance
Preliminaries reduced product set finance
2011/1/4
Principles of financial product synthesis from a few basic financial products constitute an interesting research topic inspired by Islamic finance. We make an effort to answer general questions that s...
上海财经大学宏观经济学课件Chapter2 National-Income Accounting: Gross Domestic Product and the Price Level
上海财经大学宏观经济学 课件 Chapter2 National-Income Accounting Gross Domestic Product the Price Level
2010/6/28
上海财经大学宏观经济学课件Chapter2 National-Income Accounting: Gross Domestic Product and the Price Level。
The Potential of New Product Development in the Automotive Industry in Brazil: An Exploratory Study
brazilian automotive industry new product development product development capability modularity
2009/12/1
This paper provides an overview of new product development activities in Brazil considering the potential of the automotive industry. It consists of descriptive research mostly using secondary data. I...
The role of market research during product development
R&D Marketing Product Development Market Research Statistics techniques
2009/12/1
Market oriented product development, essential for enterprises which want to a differentiated performance, requires the continued improvement of the processes associated to the understanding of the ma...
The role of the web in improving customer input to the service/product development process: Brazilian cases
information technology internet virtual customer
2009/12/1
Nowadays, the economic scenario, sometimes identified as “The Digital Economy”(TAPSCOTT et al., 1996) or “Digital State”(MARTIN, 1997), is vastly known for the increasingly critical role played by Inf...
A Conceptual Model for Bidirectional Service, Information and Product Quality in an IS Outsourcing Collaboration Environment
service information product quality outsourcing collaboration bidirectional social exchange theory
2010/10/29
This paper advances theory on the process of collaboration between entities and its implications on the quality of services, information, and/or products (SIPs) that the collaborating entities provide...
Emergence of product differentiation from consumer heterogeneity and asymmetric information
Emergence product differentiation consumer heterogeneity asymmetric information
2010/12/17
We introduce a fully probabilistic framework of consumer product choice based on quality assessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality di...
Demand forecasting for companies with many branches, low sales numbers per product, and non-recurring orderings
Demand forecasting companies branches low sales numbers product non-recurring orderings
2010/12/17
We propose the new Top-Dog-Index to quantify the historic deviation of the supply data of many small branches for a commodity group from sales data. On the one hand, the common parametric assumptions ...
The Economic Effects of Inflation Tax Instrument in an Overlapping-Generations Economy with Product
2008/1/18
Abstract: Most inflation tax literature considers currency as the entire monetary base. In reality, however, many countries impose inflation tax on the required reserves of the banking system as well ...
A Multi -Product Framework Generating Waves of Mergers and Divestitures
MNE FDI divestitures product differentiation multi - product firms economies of scope
2014/6/24
Recent waves of corporate mergers followed by divestitures have sparked newinterest in economic analyses of these issues. We take the merger paradox from the standard oligopoly literature as a startin...
International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products
a Country Brand International Product Differentiation
2014/4/11
Trade policy initiatives of developed country governments are in flux.
Governments’ need for new trade policy measures has arisen partly because of
constraints imposed on the use of export subsidi...
The overview of methodology aspects in product economics in Slovak agriculture
methodology issues product economy enterprise economy market profit product profit enterprise profit
2014/3/24
The accession to the European Union has brought a number of issues that the new member states have to deal with, namely to use the rules and procedures applicable in the EU. These include the transiti...
Economic software – information support of product cost management
information economic software calculation product cost management
2014/3/31
Adequate product cost economic management is not possible at present without economic software application. Based on the analysis of the current state of enterprise information systems in agriculture,...