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山东财经大学国际市场营销课件 Chapter 7 The analysis of Consumer Market and the Behavior of Buyer
山东财经大学 国际市场营销 课件 Chapter 7 The analysis Consumer Market Behavior Buyer
2016/12/9
山东财经大学国际市场营销课件 Chapter 07 The analysis of Consumer Market and the Behavior of Buyer。
Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
relationship marketing strategy trust information transaction specific investments joint action business networks
2009/9/25
Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on em...