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东北石油大学经济管理学院市场营销学课件Chapter 1 Introduction to Global Marketing
东北石油大学经济管理学院 市场营销学 课件 Chapter 1 Introduction to Global Marketing
2018/10/24
东北石油大学经济管理学院市场营销学课件Chapter 1 Introduction to Global Marketing。
Deception in Post-Transaction Marketing Offers
Deception Post-Transaction Marketing Offers
2015/5/12
Deception in Post-Transaction Marketing Offers.
The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
Agribusiness Developing Countries and Economies Trade Profit
2015/4/22
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets a...
Concentration Levels in the U.S. Advertising and Marketing Services Industry:Myth vs. Reality
Advertising and Acquisitions Revenue Data and Data Sets Surveys Marketing
2015/4/22
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of th...
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
Software Industry Marketing Process Reengineering Freelancing Competitive Intelligence
2013/2/23
This paper examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. Specifically, it argues that freelancing implementatio...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Toward A Normative Theory of Normative Marketing Theory
Normative marketing theory strategy systems theory relationship marketing networks turbulence environment
2012/6/5
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their systems properties not the...
Innovativeness in food small business: What is its relationship with marketing?
traditional food products innovation marketing management capabilities linear regression model
2014/2/27
Small businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution...
Strategic Marketing Strategies on the Performance of Firms in Nigerian Oil and Gas Industry
strategic marketing strategies dynamic environment
2011/6/1
The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry.
Efficiency of date marketing system in Sistan & Bluchestan of Iran; a marketing margin approach
date marketing margin wholesale retailing exporter
2014/4/2
As Sistan and Blouchistan province is one of the most important date producers in Iran, an attempt is made to estimate the economic function of factors affecting the date marketing margin in the provi...
Wholesaling, the role of the middleman and marketing costs: some forgotten concepts in marketing thought
Wholesaling middleman Logistics product life cycle,
2010/10/18
Most introductory or intermediary marketing courses present marketing from a manufacturer's perspective, in which product distribution is treated as one of the marketing mix variables under the comple...
A Study on the Determination of the Marketing Margin and Manufacturing Cost of Tulum Cheese in Erzincan City
Marketing Margin Manufacturing Cost of Tulum Cheese Erzincan City
2009/1/14
In this study, the marketing margin and production cost of 1 kg tulum cheese in Erzincan city were calculated. The data necessary for the study were obtained from a questionnaire filled in by 17 tulum...
Analysis of the Marketing Structure of the Dairy Industry in the Trakya Region and the Determination of Emerging Issues with Multidimensional Scaling
Milk milk processors dairy industry marketing multidimensional scaling
2009/1/13
The purpose of this paper is to examine the marketing structure of milk processors, factors influencing production and problems faced by firms following recent economic conditions in the Trakya region...
Measuring the Marketing Performances of State Nurseries in Turkey：Examples of Eastern Anatolia and Black Sea Region Nurseries
Marketing Performance Performance Performance Measurement State Nurseries
2009/1/13
Today, any enterprise has to consider marketing as important as production. Production and marketing are 2 complementary activities in enterprises. An increase in marketing effectiveness is achieved t...